Performance Marketing
What is performance marketing, and what does WebNexe run?
Performance marketing spends ad budget against a defined result: a form fill, a WhatsApp conversation, a call, or a purchase. WebNexe plans Meta Ads, Google Ads, and WhatsApp Ads for businesses in India, and treats the landing page and the first reply as part of the campaign.
Which campaigns does WebNexe plan?
WebNexe plans three paid channels: Meta Ads for demand you can show in a feed, Google Ads for people already searching, and WhatsApp Ads when the conversation should continue in WhatsApp. The channel is chosen from where the customer already looks, not from a default package.
Lead generation means the campaign has a destination that can collect the enquiry and a person or workflow that responds. Conversion optimization means changing the page, the form, or the offer when the click arrives and the enquiry does not.
Campaign strategy is written before spend: the offer, the audience, the daily or monthly budget the business can sustain, and the definition of a useful lead. A click from the wrong person is not counted as success in that definition.
Why connect ads to automation?
Paid leads decay if they sit in an ad manager notification. WebNexe connects the campaign to lead automation so the enquiry is stored, acknowledged, and assigned. That may be a CRM update, an email, or WhatsApp automation for business, depending on how the team already replies.
SEO and ads can run together. SEO is the page that should keep earning the visit after the campaign pauses. Ads are the spend that tests the offer now. They are separate services with a shared landing page when both are in scope.
What do you need from the business before ads start?
The offer, the geography, a budget band, and a way to tell a good lead from a bad one. WebNexe’s form asks for an estimated budget from under ₹25,000 to ₹2,50,000 and above, and for a start window from immediately to one to three months. Ad spend paid to the platform is separate from the fee to plan and run the work, and both are stated in the proposal.
Without a reply process, WebNexe will not treat the campaign as ready. The follow-up path is part of launch.
Frequently asked questions
WebNexe plans and runs Meta Ads, Google Ads, and WhatsApp Ads. The platform is chosen from the query or the audience, not from a fixed bundle.
No. Media spend paid to Meta, Google, or WhatsApp is separate from WebNexe’s fee to plan, build, and manage the campaign. Both numbers are written in the proposal.
Yes. Lead automation can create the CRM record and send the first reply. That workflow is scoped with the AI automation service when it is not already in place.